Curiosity is the solution to ignorance.
Hey! You’re probably here because you watched my video on youtube. If you want to know how to stop time using a speed hack, go here: http://www.squidoo.com/gardens-of-time and http://www.squidoo.com/gardens-of-time-speed-hack
Comment below if you have any trouble, questions or whatever.
It’s an age old debate. Which do you need more as an online marketer, traffic or content? If you ask any affiliate marketer today, chances are they’ll tell you hands down, content is king. But there is a handful of seven-figure marketers that insist paid traffic is best, if you can afford it. So which is it?
Content can come in many forms. But hey, let’s face it – the only purpose of having content in the first place is to attract traffic from the search engines and to avoid having your site blacklisted by the almighty Google. Of course, you can control the fate of whichever pages on your website by telling search engine indexing robots to “no follow.” On the other hand, “do follow” websites, without traffic, have no chance to convert prospects into customers no matter how good the sales copy. Even million dollar copywriters can’t do without traffic.
Content is important to businesses that rely on search engine traffic and have small or nonexistent advertising budgets. On site and off site SEO are great ways to quickly and frequently get indexed in the 3 biggest players in search engines, Google, Yahoo and Bing (MSN). It may take weeks in some cases to gain a consistent flow of traffic, but if the traffic disappears, your analytics reports will give you enough insight to react appropriately before it completely dies.
Talk about alliteration, but I’m not finished, arbitrage can be successfully done with any advertising. More generally speaking, publishers have been profiting from discrepancies between buying and selling advertising on their websites for years. The concept of arbitrage is simple. Buy advertising to bring customers to your property, and sell advertising space on your property for more than it costs to bring customers in. Traditionally, we’re talking about buying and selling advertising on a CPM (cost per thousand impression) basis only.
For example, I have a website about wedding gowns. And since it’s rare that I get commission on a sale, as wedding gowns are expensive, and times are tough in the economy these days, I sell ad space to cover the overhead associated with running a website. Currently, I’m receiving $50 per 125×125 button, of which I have 4 of, in the sidebar. So that means, I have to buy advertising that brings customers, preferably who are interested in wedding gowns, for less than $200 per month. The difference between what I charge to advertise on my site and the cost of buying advertising to drive traffic to the site is my profit for the month.
Of course, this arbitrage works better when 100% of the traffic is organic unpaid free traffic. Not only are the visitors genuinely interested in the topic of the offers on the site, but also since I didn’t have to pay for those visitors, the ad revenues are pure profit. So it pays to have good onsite and offsite SEO.
Google frowns on sites that do this because their revenues come mostly from advertisers on adwords, and when people buy bad traffic and send them to their site, their advertisers don’t continue to buy ads so it’s in everyone’s best interest to buy topically related traffic to your sites than to have someone uninterested in wedding gowns to hit a page about nothing but wedding gowns. Anyways, proceed with caution.
We all have things we want to have, do or make. And when it comes time to make it happen, we sometimes think we’re getting more done if we try to tackle three tasks at one time, but it is in fact less productive than doing one at a time. It may feel slower, but it will always be the best strategy for tackling problems large and small. Focus and concentrate all of your energy on one issue at a time and you will see your productivity shoot up by more than 50%.
What do I mean by focusing and concentrating? Some people may think they work better while listening to music, or in an environment where other people are hard at work. This is simply untrue. Research has shown that working in a noisy environment lowers productivity by 33% or more. Of course, it’s different person to person, so I’ll leave you with this: lock yourself in a room and force yourself to complete the task at hand.
Now, many of us require a certain level of creativity to complete a task, especially performance-based jobs. Of course then, you would want to create the least distracting environment that you can while maintaining the creative spirit to write sales copy, trademarked mottoes, design logos or whatever you may need to do.
In any case, it’s important to focus on one thing at a time rather than many at once. Just remember you can’t sell a product that is incomplete. You may have been working for four years on the best products the world has ever seen, but if none of them are finished, you can’t realistically expect people will buy it if it isn’t officially a product, can you?
Who is Henry Overlander and what can we learn from him?
He was a conman and he was damn good at it. British authorities said he was such a good conman that he could undermine the entire banking system of the western world. Try searching his name on the search engines and I can guarantee you won’t find anything on him.
In an interview, the one and only interview in his entire life, he said:
“I’ve got one rule. Everyone is willing to give you something. They’re ready to give you something for whatever it is they’re hungry for.”
If you don’t want to be deceived, you have to know what you’re hungry for. Many marketing gurus tell you to “find out what people want and give it to them.” You should see a direct connection by now. If you don’t, you’re an idiot!
Sorry for not having a picture of the guy. There aren’t any on images.google.com – I looked, but I just couldn’t find anything on Henry Overlander.